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The DataPeak Blog

Explore digital transformation, machine learning, AutoML & Automation resources for SMBs

Veronica Skinner Veronica Skinner

Blockbuster's Digital Demise: How Failing to Adapt Led to Bankruptcy

Discover the untold story of Blockbuster's demise in the age of digital disruption. Uncover the missed opportunity to acquire Netflix and the pivotal lessons for businesses navigating the fast-evolving streaming landscape. Explore key strategies for successful digital transformation and learn from Blockbuster's cautionary tale. Read more to stay ahead in today's dynamic business environment.

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Veronica Skinner Veronica Skinner

Understanding AutoML - An Introduction to Automated Machine Learning

AutoML, short for Automated Machine Learning, seeks to democratize the power of machine learning by automating many of the complex and time-consuming tasks involved in model development. In this article, we will explore AutoML in detail, examining its underlying principles, components, benefits, and challenges. By the end, you should have a comprehensive understanding of AutoML and its role in making machine learning accessible to a broader audience.

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Veronica Skinner Veronica Skinner

How Starbucks Mobile App Revolutionized the Coffee Experience: A Digital Transformation Success Story

Starbucks, the renowned global coffeehouse chain, recognized the need to embrace digital innovation to enhance its customer experience and drive business growth. The Starbucks mobile app revolutionized the way customers engage with the brand and enjoy their favourite beverages. The Starbucks mobile app offers a range of features that bring convenience, personalization, and rewards to customers, creating a seamless coffee journey, while driving engagement, sales, and loyalty for the coffee brand.

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Veronica Skinner Veronica Skinner

Transform or Fail: Why Digital Transformation is Non-Negotiable

In today's rapidly evolving business landscape, digital transformation has become more than just a buzzword—it's a critical strategy for enterprises to stay competitive and thrive. Embracing digital transformation enables organizations to leverage technology, data, and innovation to streamline operations, enhance customer experiences, and drive growth. We’ll explore what digital transformation means for enterprise businesses, why it is important, and look at some cases of both successful and failed transformations.

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